USA TODAY Newspaper
Iconic News|
Art Directors Club Silver
The USA TODAY newspaper was completely re-designed with a straight forward 5/10 column grid system, better hierarchy and new typefaces. We are using chronicle as a classic, and highly legible, newspaper typeface in combination with our custom drawn Futura Today to infuse brand and a contemporary look and feel into the reading experience. The re-design also gave us an opportunity to reimagine content. Bigger stories, more color on pages, links to online content, space for visual storytelling etc. Each section is highly color coded for navigation and the logo on each section front is reacting to the news every day, by becoming a platform for visual storytelling via a photo or an illustration changing the logo/masthead every day of the year. Made as part of the creative team at Wolff Olins with Lisa Smith, Alvin Aronson, Melissa Scott and Jeanette Abbink. Illustrations by James Kape and Johhny Selman. Account Managing and Strategy by Jessica Chalifoux, Kate Nielsen and Sam Wilson. Typedesign in collaboration with Bold Monday. |
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