Please say hello!

Twitter: @Madsjpoulsen
Blog: SomethingByNight

Interested in jury work, workshops or lectures?
– same address.


Mads Jakob Poulsen is a designer from Copenhagen, Denmark, running his own studio Poulsen Projects.

Amongst other things Mads has worked on a blue circle that leaves space for a new illustrated logo every day for USA Today, a giant feather that went to space and back for Blue Origin, and a dynamic flag that waves on your screen for Al Gore's Current TV. If these seem familiar it might be because you have bumped into them in your daily life, or because Mads's work picks up on strong concepts that easily lingers in your visual memory.

His Danish heritage makes him a fluent in the language of design and his iconic and engaging work
is always rooted in strong conceptual ideas. From the first year of his professional career up to today his work has been recognized by the likes of D&AD, Cannes Lions, Art Directors Club, Brand New Awards, IF Award, Print Magazine and Creative Circle Award.

Mads has spoken at events and given lectures in Denmark, US and Canada as well as judged design and advertising awards Internationally.

In 2010 Art Directors Club New York placed
Mads Jakob Poulsen on their top 50 young designers of the world list, making him an ADC Young Gun.

Prior to establishing his own studio Mads was Creative Director at global brand agency Siegel+Gale and before that he worked at Wolff Olins.
He has worked with clients such as USA Today, Current TV, Blue Origin, Monster, Asian Art Museum, Belkin, New Museum, Brooklyn Museum, Copenhagen Pride, Microsoft, Copenhagen Parts, Danish Design Center, Widex and NBC Universal,

Curriculum Vitae

2016-current day
Founder, Creative Director at Poulsen Projects.

Creative Director at Siegel+Gale, New York.

2013 – 2014
Associate Creative Director at Siegel+Gale, New York.

2010 – 2013
Senior Designer at Wolff Olins, New York.

2010 – Present
Freelance Creative Director for EcoProtein

January – February 2010
Guest Art Director at Above Group-Ogilvy,
Trinidad & Tobago

2009 – present
First international writer on Under
Consideration's design blog, Brand New.

June 2009 – present
Board member of Smiley:Days
a non profit organisation organizing children
music festivals at danish asylum camps.

January 2009 – present
Teacher at the School of Visual
Communication, teaching freelance in concept
development, identity and packaging design.

2007 – 2010
Senior Designer at Goodmorning Technology

2004 – 2007
Bachelor Degree from The School of Visual Communication, Haderslev Denmark

2002 – 2004
Copenhagen Technical Academy:
Graphic design, poster design and photography.

Teaching, Lectures,
Jury and Workshops

Apple Talk 2014
Apple Store Soho, New York, 19.11.14

High School Art & Design Class at ADC
Spring assignment and lecture for selected art
students from across New York City.

92nd Annual Art Directors Club Jury
Jurymember for ADC New York, 05.02.13

Meet The Judges
Talk and Q&A at W2 Media Cafe,
Vancouver, 21.09.12

Lotus Awards
Jurymember for Canadian advertising
and design award
Vancouver, 21.09.12

Parsons New School of Design
Corporate Identity presentation,
Parsons Design Talk and Q&A

Adobe Panel Talk
Art Directors Club New York
Panel talk with Jonathan Hills
(Domani Studios), Karen Monahan
(Wieden Kennedy) and me.
Moderated by Julie Lasky from
Design Observer.
New York, 23.06.11

Art Directors Club Jury
Jurymember for Art Directors Club
Young Guns Award

Apple Talk
Apple Store, SoHo, New York

The Arts institute New York
Guest lecturer
New York, 14.03.11

School of Visual Communication
Living Identity, one week workshop

School of Visual Communication
Scale in Design, one week creative

School of Visual Communication
Packaging Design, one week creative
workshop 2009-2011

Architecture Sans Frontieres
Head of Jury, logo competition for the
danish branch of Architecture Sans Frontieres.

School of Visual Communication
Guest examiner at the entrance exam at the School of Visual Communication, Haderslev, Denmark


Silver Communicator Award 2015
Visual Identity, Monster

Silver Cannes Lions 2013
360 Brand, USA TODAY

ADC Silver Cube 2013
Newspaper design, USA TODAY

Fast CO Innovation by Design Award 2013
USA TODAY Newspaper redesign

Obie Award 2013
Grand Central Station Domination /
advertising campaign USA TODAY

D&AD Award 2012
Logo, Current TV

Brand New Award 2011
Best of category, Identity & Animation, Current TV

Brand New Award 2011
Honorary Mention, Identity, Belkin

Core77 Runner Up Award 2011
Core77 Design Awards, New York

Young Creative CIrcle Shortlist 2011
Identity Design

Young Gun(s) 2010
Art Directors Club, New York

IF Communication Award 2010
Copenhagen Parts

Young Creative Circle Award 2010
Design, "T-shirt Calendar"

Creative CIrcle Shortlist 2010
Packaging Design, "Scanwood"

Young Creative CIrcle Shortlist 2010
Design, "T-shirt Calendar"

Young Creative CIrcle Shortlist 2009
Design, "Stand Out"

D&AD (UK) Annual Selection 2008
packaging design, Widex

Young Creative Circle Award 2008 (DK)
design "In your pocket"

Creative Circle Shortlist 2008
Packaging Design, Widex

Young Creative Circle Shortlist 2008
Design, "More sex"

Young Creative Circle Shortlist 2008
Design, "In your pocket"

Print Magazine Award 2008
Packaging Design, Widex

IF Award 2008
Packaging Design, Widex

Menighedsrådsvalg 2008
Poster Competition, 2. prize.

Innovation Lab Competition 2007
Identity for the Geoware Conference 07 at Aros,
Århus, Denmark.


Computer Arts Branding Annual 2014
The most inspiring design from the world's leading creatives.
ISBN 1-85870-837-0

Black and White
New Monochrome Graphics
ISBN 978-9881943958

Handmade Packaging Workshop
By Rachel Wiles

the 2011 Brand New Awards
UnderConsideration LLC
ISBN 978-0-9826253-4-7

Innovative Stationary Graphics
Proffessional Corporate Identity Design
Monsa ISBN 978-84-15223-13-9

Designers Universe – The Wow Factor
Sandu Publishing Co. ISBN 978-988-19847-4-6

1000 ideas by 100 graphic designers
Matteo Cossu, Rockport ISBN 978-1-59253-574-3 / 1-59253-574-7

Packaging Essentials: 100 Design Principles for Creating Packages
Rockport Publishers ISBN 1592536034 / 978-1592536030

Creative Circle 2010

Los Logos 5: Compass
Gestalten ISBN 978-3-89955-320-8

Creative Circle 2009
CC ISBN 87-91272-07-6

Boxed and labelled
New approaches to packaging design
Gestalten, ISBN 978-3-89955-252-2

Really Good Packaging Explained
Edwards, Klimchuk, Wallace, Werner.
Rockport ISBN-13 978-1-59-253-545-3

Creative Circle 2008
CC ISBN 87-91272-07-6

D&AD Annual 2008

IF Annual 2008

Los Logos 4
Gestalten ISBN 978-3-89955

Press & Exhibitions

The Branding Gods (Mostly) Love Google's New Logo
Interviewed by Design about Google's new visual identity.

Typography Spotlight
Interview with ADC Young Gun and ADC Awards Jury alumnus Mads Jakob Poulsen. ADC Young Gun 8 winner believe that "typography is a vessel".

Bloomberg Businessweek
Top designers imagine new british flags

Art Directors Club Magazine
Designers Favorite Tools

Computer Arts
The Design Career Handbook,
Career Feature

Artcrank New York
Poster exhibit by selected designers and artists

Adobe Video Feature
Behind The Design

Computer Arts
"Forget the Perfect Logo"
Opinion Piece of this months Computer Arts

Fast Co Design
"An Ingenious, Radical Branding Campaign, Lost In Current TV’s Woes"

Art Directors Club Young Guns Exhibition 2010
Art Directors Club New York
October 2010

"Design er også offensiv kommunikation"
Full spread on the work of Mads Jakob Poulsen

Art Director Club, New York, Gallery Space
90 Cubes on the Wall, 20.09.10

Mix Magazine (UK)
Issue 18 01.03.10

Roskilde Festival
Chosen to be in charge of the decoration
and design of the area around the legendary
Astoria stage at Roskilde Festival.

Winq (NL)

Print Magazine (US)

Wallpaper Tart Card Exhibition
KK Outlet, London from 22nd to 29th June + Wallpaper July 2008

"Pris For Kreativ Emballage"
#5 01.05.08

KBH magazine
"Alsidig Godmorgen,
Københavnsk tegnestue laver alt
og vil lave endnu mere"
#31 01.05.08

"And the winner is.."

Håndværksrådet lader hammeren falde
- 26.10.2007

Select Clients

Amnesty International
Asian Art Museum
Brooklyn Museum
Copenhagen Parts
Copenhagen Pride
Current TV
Red Cross
The Danish Defense
The Danish Design Center
USA Today

Wolff Olins
Goodmorning Technology
Brand New
Robert Nagy
Hans Chan
Emil Hartvig
Philip Battin
Scandinavian DesignLab
Hello Monday
Brand New
Art Directors Club
Mike Abbink
Mads Stigborg Photography
Jeanette Abbink
Johnny Selman
Bold Monday