Please say hello!


Twitter: @Madsjpoulsen

Blog: SomethingByNight

Interested in jury work, workshops or lectures?

– same address.


Mads Jakob Poulsen is a designer from Copenhagen, Denmark, running his own studio Poulsen Projects.

Amongst other things Mads has worked on a blue circle that leaves space for a new illustrated logo every day for USA Today, a giant feather that went to space and back for Blue Origin, and a dynamic flag that waves on your screen for Al Gore's Current TV. If these seem familiar it might be because you have bumped into them in your daily life, or because Mads's work picks up on strong concepts that easily lingers in your visual memory.

His Danish heritage makes him a fluent in the language of design and his iconic and engaging work

is always rooted in strong conceptual ideas. From the first year of his professional career up to today his work has been recognized by the likes of D&AD, Cannes Lions, Art Directors Club, Brand New Awards, IF Award, Print Magazine and Creative Circle Award.

Mads has spoken at events and given lectures in Denmark, US and Canada as well as judged design and advertising awards Internationally.

In 2010 Art Directors Club New York placed

Mads Jakob Poulsen on their top 50 young designers of the world list, making him an ADC Young Gun.

Prior to establishing his own studio Mads was Creative Director at global brand agency Siegel+Gale and before that he worked at Wolff Olins.

He has worked with clients such as USA Today, Current TV, Blue Origin, Monster, Asian Art Museum, Belkin, New Museum, Brooklyn Museum, Copenhagen Pride, Microsoft, Copenhagen Parts, Danish Design Center, Widex and NBC Universal,

Curriculum Vitae

2016-current day

Founder, Creative Director at Poulsen Projects.


Creative Director at Siegel+Gale, New York.

2013 – 2014

Associate Creative Director at Siegel+Gale, New York.

2010 – 2013

Senior Designer at Wolff Olins, New York.

2010 – Present

Freelance Creative Director for EcoProtein

January – February 2010

Guest Art Director at Above Group-Ogilvy,

Trinidad & Tobago

2009 – present

First international writer on Under

Consideration's design blog, Brand New.

June 2009 – present

Board member of Smiley:Days

a non profit organisation organizing children

music festivals at danish asylum camps.

January 2009 – present

Teacher at the School of Visual

Communication, teaching freelance in concept

development, identity and packaging design.

2007 – 2010

Senior Designer at Goodmorning Technology

2004 – 2007

Bachelor Degree from The School of Visual Communication, Haderslev Denmark

2002 – 2004

Copenhagen Technical Academy:

Graphic design, poster design and photography.

Teaching, Lectures,

Jury and Workshops

Apple Talk 2014

Apple Store Soho, New York, 19.11.14

High School Art & Design Class at ADC

Spring assignment and lecture for selected art

students from across New York City.

92nd Annual Art Directors Club Jury

Jurymember for ADC New York, 05.02.13

Meet The Judges

Talk and Q&A at W2 Media Cafe,

Vancouver, 21.09.12

Lotus Awards

Jurymember for Canadian advertising

and design award

Vancouver, 21.09.12

Parsons New School of Design

Corporate Identity presentation,

Parsons Design Talk and Q&A


Adobe Panel Talk

Art Directors Club New York


Panel talk with Jonathan Hills

(Domani Studios), Karen Monahan

(Wieden Kennedy) and me.

Moderated by Julie Lasky from

Design Observer.

New York, 23.06.11

Art Directors Club Jury

Jurymember for Art Directors Club

Young Guns Award


Apple Talk

Apple Store, SoHo, New York


The Arts institute New York

Guest lecturer

New York, 14.03.11

School of Visual Communication

Living Identity, one week workshop

School of Visual Communication

Scale in Design, one week creative


School of Visual Communication

Packaging Design, one week creative

workshop 2009-2011

Architecture Sans Frontieres

Head of Jury, logo competition for the

danish branch of Architecture Sans Frontieres.

School of Visual Communication

Guest examiner at the entrance exam at the School of Visual Communication, Haderslev, Denmark


Silver Communicator Award 2015

Visual Identity, Monster

Silver Cannes Lions 2013

360 Brand, USA TODAY

ADC Silver Cube 2013

Newspaper design, USA TODAY

Fast CO Innovation by Design Award 2013

USA TODAY Newspaper redesign

Obie Award 2013

Grand Central Station Domination /

advertising campaign USA TODAY

D&AD Award 2012

Logo, Current TV

Brand New Award 2011

Best of category, Identity & Animation, Current TV

Brand New Award 2011

Honorary Mention, Identity, Belkin

Core77 Runner Up Award 2011

Core77 Design Awards, New York

Young Creative CIrcle Shortlist 2011

Identity Design

Young Gun(s) 2010

Art Directors Club, New York

IF Communication Award 2010

Copenhagen Parts

Young Creative Circle Award 2010

Design, "T-shirt Calendar"

Creative CIrcle Shortlist 2010

Packaging Design, "Scanwood"

Young Creative CIrcle Shortlist 2010

Design, "T-shirt Calendar"

Young Creative CIrcle Shortlist 2009

Design, "Stand Out"

D&AD (UK) Annual Selection 2008

packaging design, Widex

Young Creative Circle Award 2008 (DK)

design "In your pocket"

Creative Circle Shortlist 2008

Packaging Design, Widex

Young Creative Circle Shortlist 2008

Design, "More sex"

Young Creative Circle Shortlist 2008

Design, "In your pocket"

Print Magazine Award 2008

Packaging Design, Widex

IF Award 2008

Packaging Design, Widex

Menighedsrådsvalg 2008

Poster Competition, 2. prize.

Innovation Lab Competition 2007

Identity for the Geoware Conference 07 at Aros,

Århus, Denmark.


Computer Arts Branding Annual 2014

The most inspiring design from the world's leading creatives.

ISBN 1-85870-837-0

Black and White

New Monochrome Graphics

ISBN 978-9881943958

Handmade Packaging Workshop

By Rachel Wiles

the 2011 Brand New Awards

UnderConsideration LLC

ISBN 978-0-9826253-4-7

Innovative Stationary Graphics

Proffessional Corporate Identity Design

Monsa ISBN 978-84-15223-13-9

Designers Universe – The Wow Factor

Sandu Publishing Co. ISBN 978-988-19847-4-6

1000 ideas by 100 graphic designers

Matteo Cossu, Rockport ISBN 978-1-59253-574-3 / 1-59253-574-7

Packaging Essentials: 100 Design Principles for Creating Packages

Rockport Publishers ISBN 1592536034 / 978-1592536030

Creative Circle 2010

Los Logos 5: Compass

Gestalten ISBN 978-3-89955-320-8

Creative Circle 2009

CC ISBN 87-91272-07-6

Boxed and labelled

New approaches to packaging design

Gestalten, ISBN 978-3-89955-252-2

Really Good Packaging Explained

Edwards, Klimchuk, Wallace, Werner.

Rockport ISBN-13 978-1-59-253-545-3

Creative Circle 2008

CC ISBN 87-91272-07-6

D&AD Annual 2008

IF Annual 2008

Los Logos 4

Gestalten ISBN 978-3-89955

Press & Exhibitions

The Branding Gods (Mostly) Love Google's New Logo

Interviewed by Design about Google's new visual identity.


Typography Spotlight

Interview with ADC Young Gun and ADC Awards Jury alumnus Mads Jakob Poulsen. ADC Young Gun 8 winner believe that "typography is a vessel".


Bloomberg Businessweek

Top designers imagine new british flags


Art Directors Club Magazine

Designers Favorite Tools


Computer Arts

The Design Career Handbook,

Career Feature


Artcrank New York

Poster exhibit by selected designers and artists


Adobe Video Feature

Behind The Design


Computer Arts

"Forget the Perfect Logo"

Opinion Piece of this months Computer Arts


Fast Co Design

"An Ingenious, Radical Branding Campaign, Lost In Current TV’s Woes"


Art Directors Club Young Guns Exhibition 2010

Art Directors Club New York

October 2010


"Design er også offensiv kommunikation"

Full spread on the work of Mads Jakob Poulsen


Art Director Club, New York, Gallery Space

90 Cubes on the Wall, 20.09.10

Mix Magazine (UK)

Issue 18 01.03.10

Roskilde Festival

Chosen to be in charge of the decoration

and design of the area around the legendary

Astoria stage at Roskilde Festival.

Winq (NL)


Print Magazine (US)


Wallpaper Tart Card Exhibition

KK Outlet, London from 22nd to 29th June + Wallpaper July 2008


"Pris For Kreativ Emballage"

#5 01.05.08

KBH magazine

"Alsidig Godmorgen,

Københavnsk tegnestue laver alt

og vil lave endnu mere"

#31 01.05.08


"And the winner is.."



Håndværksrådet lader hammeren falde

- 26.10.2007

Select Clients

Amnesty International

Asian Art Museum


Brooklyn Museum

Copenhagen Parts

Copenhagen Pride

Current TV



Red Cross

The Danish Defense

The Danish Design Center

USA Today




Wolff Olins

Goodmorning Technology

Brand New

Robert Nagy

Hans Chan

Emil Hartvig

Philip Battin

Scandinavian DesignLab

Hello Monday


Brand New


Art Directors Club

Mike Abbink

Mads Stigborg Photography


Jeanette Abbink

Johnny Selman

Bold Monday