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Mads Jakob Poulsen

Copywriting

Naming and copywriting is somewhat like designing, using words instead of shapes.
How little can you say, with the greatest possible outcome.

This is some of the naming and Copywriting projects I have worked on.

Danish examples not translated.
Copenhagen Parts

Naming for Danish/Copenhagen based bike accessories brand.
On The Money

Tagline for SALT, an organization helping students to be financially savvy.
Ligegyldigt hvor turen går til, starter den på tgt.dk

Campaign copy for tgt.dk / Turen Går Til / Politiken
(Danish)
En verden af filmoplevelser

Tagline for World Cinema DK
(Danish)
Designed in Denmark Made by Nature

Tagline for Scanwood, natural kitchen utensils.
Brygget med rund hånd på Ribe Bryghus

Tagline for Ribe bryghus / Brewery.
(Danish)
Plads til smalle film

Tagline for Gloria Bio.
(Danish)