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Mads Jakob Poulsen

USA TODAY Newspaper

Iconic News
Art Directors Club Silver

The USA TODAY newspaper was completely re-designed with a straight forward 5/10 column grid system, better hierarchy and new typefaces. We are using chronicle as a classic, and highly legible, newspaper typeface in combination with our custom drawn Futura Today to infuse brand and a contemporary look and feel into the reading experience.
The re-design also gave us an opportunity to reimagine content. Bigger stories, more color on pages, links to online content, space for visual storytelling etc.

Each section is highly color coded for navigation and the logo on each section front is reacting to the news every day, by becoming a platform for visual storytelling via a photo or an illustration changing the logo/masthead every day of the year.

Made as part of the creative team at Wolff Olins
with Lisa Smith, Alvin Aronson, Melissa Scott and Jeanette Abbink.
Illustrations by James Kape and Johhny Selman.
Account Managing and Strategy by Jessica Chalifoux, Kate Nielsen and Sam Wilson.
Typedesign in collaboration with Bold Monday.
People_USA_Today_News_Canon-1035.jpg 1_section_covers.jpg Lotsofcovers_lineup_IMG_4244.jpg Newspapers_mix_IMG_4183.jpg Detail_NEWS_FrontCover_withillustration2.jpg 1_Front_11_USATODAY_Newspaper_NEWS_Cover.jpg USATODAY_news_spreads_1.jpg USATODAY_news_spreads_4-5.jpg details_news_IMG_4364.jpg USATODAY_news_spreads_6-7.jpg Detail_State_16_USATODAY_Newspaper_NEWS_StatebyState_detail.jpg detail_IMG_4353.jpg USATODAY_news_spreads_2-3.jpg USATODAY_news_spreads_8-9.jpg USATODAY_news_spreads_back_10.jpg SPORTSCOVER_13_USATODAY_Newspaper_SPORTS_Cover.jpg USATODAY_sports_spreads_1.jpg USATODAY_sports_spreads_2-3.jpg USATODAY_sports_spreads_4-5.jpg USATODAY_sports_spreads_6-7.jpg USATODAY_sports_spreads_8-9.jpg USATODAY_sports_spreads_back_10.jpg MONEYCOVER_12_USATODAY_Newspaper_MONEY_Cover_2.jpg USATODAY_money_spreads_1.jpg USATODAY_money_spreads_4-5.jpg detail_stocks_IMG_4500.jpg USATODAY_money_spreads_2-3.jpg USATODAY_money_spreads_back_6_tech.jpg LIFECOVER_14_USATODAY_Newspaper_LIFE_Cover_2.jpg USATODAY_life_spreads_1.jpg USATODAY_life_spreads_2-3.jpg USATODAY_life_spreads_4-5.jpg USATODAY_life_spreads_back_6.jpg Process_07_WIP_Newspaper_Body_Text_Workings.jpg SPORTS_20_USATODAY_Newspaper_SPORTS_FantasyFootball.jpg FreshPres_15_WIP_Newspaper_First_Edition_on_Press.jpg 18sep_nescover_IMG_4939.jpg 1stSportscover_IMG_4921.jpg 1st_sportscoverB_IMG_4941.jpg 1stMoneycover_IMG_4928.jpg 1stlifecover_IMG_4948.jpg