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Mads Jakob Poulsen

Stories of the Field

United Nations doc's
client: design21sdn Competition / United Nations

Identity for The United Nations Documentary Film festival.
The United Nations Documentary Film festival brings the real life of people across the globe to the screens of New York.
The identity features a strong logo containing multiple possible interpretations.
As the movies are all different so are the meanings of the logo; is it a road & the sun? a flag? a person? a target? or the record button of the camera? or a ...?
- The answer is yes.
The use of the logo is strong and simple and with the different colors combined with the photos it can express just the right feel.

The proposal made it to the final round with the top 100 logos out of 2000 logo's submitted in total from across the globe.
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