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Mads Jakob Poulsen

Ribe Micro Brewery

Handmade Beer
client: Ribe Bryghus

The identity for micro-brewery Ribe Bryghus is designed to feature the characteristics of the craft beers they produce at the small brewery – handmade and full of taste.
The result is the custom hand drawn typeface, the logotype and a label design system using color tones that match the different flavors.
The look and feel is contemporary yet classic with the simple use of typography and colors. The ingredients-list, bar code and detailed information is placed on the left and right sides of the label in order to be "invisible" from the front.
The special edition season variations Jule Ale (Christmas) & Forårs Ale (Spring) features a gradient that curves with the bottle to give the bottle a natural shine in the color of that specific season.

Cheers!
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