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Mads Jakob Poulsen

Josina Copenhagen

Josina Copenhagen is the new jewelry brand by Josina Bergsøe.
We developed the brand from scratch with Ms. Bergsøe with the end goal of creating an iconic brand that plays within the rules of jewelry design, as well as breaking them.
The resulting identity consists of a engaging wordmark that can appear with or without the new tagline "SINCE NOW". The robust typeface allows for jewelry ornamentation directly on the typography, inspired by the pendants within the line.
For the stationary suite gold plays with black and white, and a burnt orange is used as an accent color across product and packaging.
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