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Mads Jakob Poulsen
BRAND NEW AWARD 2011
Honorary Mention, Identity.

We redesigned this brand identity working closely with Belkin.
The new symbol, PiP, and logotype is designed to reflect Belkins position.

“The new Belkin logo, affectionately named PIP for People Inspired Products, symbolizes our commitment to take inspiration from people, and acknowledges the connection between people and the experiences they value most.”
Ernesto Quinteros, Belkin’s Chief Brand Officer.

The mark, PiP, makes the user work just a tiny little bit to connect the dots just like Belkin works to close the gaps between the product that you love and the technology that surrounds us.
The mark is designed to work on products alone giving it iconic power as well as with the logotype.

The "heart" of PiP can be activated on products to show on/off functions etc.

Made as part of the design team at Wolff Olins
with Jordan Crane, Todd Simmons, Christian Butte, LA Hall & Eric Wrenn.
Strategy by Mary Ellen Muckerman.
logo_pulse.gif billboards.jpg belkin_case_photos_22.png belkin_case_photos_2and12.jpg belkin_case_photos_16_2.jpg
belkin_case_photos_4.jpg
belkin_case_photos_10.jpg belkin_case_photos_6_and15.jpg belkin_case_photos_23.jpg Belkin_environment.jpg Belkin_environment2.jpg belkin_case_photos_pulse.gif belkin_case_photos_5.jpg t-shirt_facebook.jpg belkin_case_photos_18.jpg belkin_wins_logo.png